Priceline Pharmacy Email Design

My role is to create email designs that showcases our brand offering whilst balancing readability and pleasing aesthetic. Our EDMs embody both health and beauty as well as retail offers and in store services. All of these need to be taken into account in order to create a design which is as clear and concise as possible

The briefs come from multiple stakeholders both internal and external. Liaising with these different streams is vital as some briefs require longer lead-up time due to requiring external stakeholder approvals.

Priceline Pharmacy is a beloved Australian health & beauty retailer with over 400 stores nationwide.

Catalogue & Sale EDM

These are our bread & butter emails, showcasing our best offers every week. Products are front and centre, interspersed with content blocks and service offerings. The creative is regularly updated to keep customer engaged with fresh looks.

Sister Club EDM

These are our loyalty emails, showing our customers the special perks and offers that come with being part of the Sister Club program.

Beauty Trends EDM

These are our premium offering, curated selections of products themed around a target audience. I combine photography and graphics design to create beautiful, high-quality design that delight and entice customers to get carried away into our edits.

Campaign & Supplier EDM

These are examples of EDM that are tailored to a specific campaign or an external supplier’s look & feel.