Priceline Pharmacy Social Media

My role involves creating high-quality graphics assets, photography and animation for use on Social media marketing. Turnaround is tight and I had to make sure all of the assets match the campaign look & feel as well as the brand’s global style guide. The aim of each assets differ – some are ecommerce conversion, some are service announcements and some are more lifestyle angled in the case of product launches.

Priceline Pharmacy is a beloved Australian health & beauty retailer with over 400 stores nationwide.

Social Media Graphics

I use Photoshop and Illustrator to create these graphic assets for our social media channels. The first three are tailored towards conversion – striking images and text to capture customers’ attention and encourage clickthrough. The last two are ‘evergreen’ content – quotes, memes and illustration to delight our customers with light-hearted content in their feed and encourage engagement.

Social Media Photography

I use a digital DSLR to capture these high-quality product photos and use Lightroom + Photoshop to post-process them. I aim to create a striking image of our products that make people stop, admire and covet what’s being displayed. Most of these are used in our Instagram channel.

Social media illustrations

To promote organic engagement with our audience, often we’d create custom illustrations and memes to give the Priceline brand fun posts to comment and share with their friends. These are all created with love in Photoshop or Illustrator, and I thoroughly enjoy adding cute touches to balance our more serious services.

Social media animations

Please see the Digital Animations page for examples.