Priceline Pharmacy Digital Animations

September 2013 – November 2022

I specialise in creating digital animations in After Effects to use for online marketing and digital billboards. This is a rapidly growing sector of digital marketing, and it pays to be proficient at creating eye-catching videos to promote your brand. The examples below focus on different key metrics, specified in the intro.

Square format social video animation examples

The first two examples below focuses on key Sale messaging, with bright colours and popping movement to keep customers engaged until the main message appears. The following two are service offering videos, in which the animations are a bit more subdued and the presentation is a lot more informative whilst still keeping attention with subtle animations.

Stadium Screen Animation example

This one is a special video created as part of our Adelaide Thunderbirds sponsorship. This video was to be featured on the big screens inside stadiums around South Australia whenever the team is playing. As such this acts more as a reel to highlight our key offerings: sponsorship, shopping with us and lastly our Augmented Reality netball game.

Instagram Stories video animation examples

Instagram story is getting more and more popular with online marketing. It’s the perfect space to promote something with a little bit of fun and promote quick, cheeky engagement. Priceline has taken over this space wholly with their strategy and as such, different assets were needed to support the key engagement target.