April 29, 2020/Posted by: tlt_titania
November 2012 – June 2013
This well-loved Australian sleepwear brand was my first big foray into branded content design. Started as a mail-order catalogue, Peter Alexander quickly took to the internet where our beautiful designs and whimsical personality could truly shine. The PA website reflected this design in its totality, with big content space that invited our customers to join us in our adventure to make sleeping fun.
The Email/EDM design also reflected this with constantly evolving design that matches our catalogue and delighted customers with every click. As part of the EDM design, I had to do code and prepare the segmentation for Cheetahmail.
Note: This website design is rather old and does not reflect current mobile-friendly user experience.
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