Originally a wholesale fashion brand servicing more than a hundred independent boutiques, Marco Polo has elevated their strategy to bring crisp, modern fashion directly to the discerning women.
Marco Polo started off as a wholesale fashion brand, carving a niche position through hundreds of independent boutiques around Australia with a reputation for beautiful and refined, yet relaxed style. Since then they have expanded their operation to directly touch commercial customers, opening up concession stores within David Jones and intensifying their digital presence through paid advertising and website optimisation.
As teh Senior Graphic Designer, I was responsible in making sure all assets are best practice and showcases the best that Marcoi Polo can be.
Details
Time Frame:
December 2023 — June 2026
Role:
Senior Graphic Designer
Involvement:
Digital Marketing, Motion Graphics , Printed Materials, Visual Merchandising
Programs:
Figma, InDesign, Illustrator, Photoshop, After Effects
