Bendigo Bank

As the Senior Digital Designer at Bendigo Bank, I was
responsible in bringing our digital assets up to date
and elevating the team by creating motion graphics
storyboard, videos and templates for various business
purposes. In this role I was consulted to help create
the internal video production guide that we will use as
reference for both internal and external asset creation.

Due to its nature as a company with high regulatory
restrictions, I needed to make sure that every asset was
thoroughly checked for any mistake, especially in the
offers and disclaimers area.

Details
Time Frame:

December 2022 — December 2023

Role:

Senior Digital Designer

Involvement:

Motion Graphic, Print Assets, Digital Marketing

Overview

The goal of product branding is to create a distinct identity and image for a product in the minds of consumers, which differentiates it from competitors and builds a strong connection with the target audience.

Challenge

Product branding aims to differentiate the product from others in the market. By developing a unique identity, branding helps consumers quickly recognize the product and understand what makes it different or better than alternatives.
Strong branding can create a sense of community among users, where they identify with the product and share their experiences, further strengthening the brand’s presence.

Solution

These are the places where customers interact with the brand, such as the website, social media, retail environments, customer service, and advertising. Each touchpoint should provide a consistent and coherent brand experience. The ease and satisfaction with which customers can interact with the brand’s products or services. Good UX is crucial in digital branding.

  • Strong branding can create a sense of community among users
  • Effective product branding goes beyond functionality and connects with consumers on an emotional level
  • Continuously monitor brand performance and customer perceptions

Results

Branding is a multifaceted and dynamic process that requires careful planning, creativity, and ongoing management. It’s about creating a cohesive and compelling narrative that resonates with the target audience, building trust, and fostering long-term relationships. By aligning the brand’s purpose, identity, and values with the needs and desires of the audience, businesses can create powerful brands that stand the test of time.
Brands need to evolve over time to stay relevant. This means being open to change and continuously adapting the brand strategy to reflect market trends and consumer needs.