Born in the heart of Melbourne on the banks of the eponymous river, Yarra Trail was inspired by a vision of a brand embodying the spirit of the Yarra itself – natural, beautiful, forward-moving, adventurous and ever-changing.
During my time at Yarra Trail as the Senior Digital Designer, the brand underwent a large rebranding and expansion. This included opening up two flagship boutiques, concession stand at David Jones as well as a complete rework of our digital channels.
Focusing on natural fabrications, considered details, relaxed silhouettes and styling solution, Yarra Trail aimed to ensure their customers can enjoy their pieces season after season.
Details
Time Frame:
December 2023 — June 2026
Role:
Senior Graphic Designer
Involvement:
Digital Marketing, Visual Merchandising, Video Editing
Programs:
Figma, InDesign, Illustrator, Photoshop, After Effects
