A beloved Australian Sleepwear brand with a penchant for cute and fun prints that always stands out above the rest.
Responsibilities
I designed and implemented regular thematic website
updates with accompanying eDMs for this well-loved
Australian sleepwear brand. The work was focused
on brand characteristic and tone of voice, delighting
customers and inviting them to share their sleeping
journey with us.
I was also responsible for setting up the email
marketing campaigns and customer segmentations
through Cheetahmail.
Details
Time Frame:
November 2012 — June 2013
Role:
Web & Digital Designer
Programs:
Photoshop, HTML/CSS, Cheetahmail
NOTE: These designs were created before mobile-first was a consideration.